Stills
The first output, Report 01, is a performance piece structured in three acts, each composed of three movements. These movements draw inspiration from the EXTRALESS manifesto, focusing on three key themes: “Noticeably Normal,” “Shared Humanity,” and
“Autonomy of the Self”.
Shot in Zegna, the story frames Daniel Brühl in moments of quiet strength, exploring the contours of a softer masculinity. Tailoring becomes gesture—subtle, precise, unguarded. It’s less about performance, more about presence.
QASIMI is a London-based fashion brand with a Middle Eastern heritage founded in 2015 by Khalid Al Qasimi. The brand focuses on crafting understated and refined garments from a perspective that reflects its multicultural origins.
The brand’s narrative centres around the idea of an urban nomad whose endeavours takes one on various journeys across the world - a culture dialogue and exchange, seeking to unite rather than divide through the powerful medium of clothes.
A brand for all genders, deeply rooted in the merging of cultures, socio-political inspirations, craft and a sophisticated flair for colour.
QASIMI currently shows as part of London Fashion Week Men’s and Women’s and stocks in top department stores and selected boutiques internationally.
A visual essay on detachment and desire, asking not what we own—but what owns us. If everything we own is a fire hazard—what is it worth taking the risk for?
The brand’s narrative centres around the idea of an urban nomad whose endeavours takes one on various journeys across the world - a culture dialogue and exchange, seeking to unite rather than divide through the powerful medium of clothes.
A brand for all genders, deeply rooted in the merging of cultures, socio-political inspirations, craft and a sophisticated flair for colour.
QASIMI currently shows as part of London Fashion Week Men’s and Women’s and stocks in top department stores and selected boutiques internationally.
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Vision is determined to a large degree by our expectations. We don’t see a naked world, we see a visual world which has been created by experience, memory and language.
During the first lockdown I found myself going for long walks in nature. On one of these walks I came upon a lone yellow flower and stopped to admire its beauty. When I turned away I could see purple dots in front of my eyes, dots in the same shape of the flower, but the opposite colour. They seemed real even though I knew they weren't; the image was just an illusion. The experience made me wonder about colour: what are colours and more importantly, where are they? When I see the colour red is it inside my head or out?
Scientists agree that humans began to see blue as a colour only when we started to make blue pigment. For the longest time, blue as a word or a concept didn’t exist. How and what we see is easily manipulated. The introduction of new concepts and ideas can dismantle the lines of conventional perception. How did the sky look before we knew of the colour blue? How is our perception of the world changing now?